How can a small local business with no marketing budget use social media to attract more customers?

Last Updated: 02.07.2025 17:11

How can a small local business with no marketing budget use social media to attract more customers?

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

People

Price

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Place

Product

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

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as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

Processes

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Perception

Good marketing is doing this well.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

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